Chevrolet automobile market in the second half of the overall erosion

 Elantra / Yue move, Corolla / Corolla automobile market in May before winning combination of the two A comprehensive erosion
Chevrolet automobile market in the second half of the first half
popular high-class cars, the second half of the sky mid-size car row . this year's hot auto market can be described as black and white. And with a sudden surge of mid-size car wars, the internal structure of the automobile market, high-class car of its segment, ; erosion, 10 million or less, including small cars and even low-end products, high-class cars.
North is led by Chevrolet started to become a leader in the auto market, car title has been won by the market in this segment. According to statistics, the Elantra / portfolio in May Yuet sold 20,446, won the first; Corolla / Corolla Combined with 19,924, ranked second; third evergreen Jetta, the fourth for the new Accord.
Thus, Beijing Hyundai has once again regain the lead in mid-size car role, and beat in a short time menacing the previous Corolla / Corolla. And in the next six months, the new Excelle will be added to the ranks. Thus, the formation of a mid-size car Elantra / Yue move, the new Excelle and Corolla / Corolla The three melee.
In fact, over the past 5 years, Elantra and Excelle both dominated the automobile market with 10 million level dominance. And they have launched new products in the future after World War II years of mid-size car is also likely to continue to focus on these two cars were.
If, Chevrolet have to predict two-level battle, then move with the Beijing Hyundai Elantra Yuet comprehensive marketing innovation, which may be better. After all, Wyatt is a new replacement vehicle moving at a technical level, shape, cars must be considered in the luggage compartment, etc., is more close to the Chinese market. In addition, together with the old low-end market Elantra erosion of, the Elantra seem more optimistic about market prospects.
mid-size car share or expand to 60%
new Excelle and Wyatt move has become a new benchmark for mid-size car. As Long Yat upcoming opponents with the new Bora, the pricing is likely to refer to them. in the industry believe that the future will once again focus on mid-size car price war is an issue, mainly to see the new Excelle and Sports & how long the terminal price to firm.
see Chevrolet face, perhaps, not just Slide 8 million rand area, the overall market for small cars has brought heavy pressure. They want to strangle the object of this combination in addition to their formidable opponent, but also high-end automobile market, including small cars.
In addition, Yue move, Corolla are also being further layout of high-end market to compete for high-class car market share of low-end products. At present, the minimum number of high-class car models prices have been forced into a field of 150 thousand yuan, they need defense Yue rival is moving, Corolla are.
Chevrolet aggressive performance in the low-end car products. Last year, mid-size car market share has been close to 50% of the entire car market, but is expected in the second half will be expected to further expand to 60%.
Chevrolet dominate the automobile market forces will be further expansion, erosion of the overall automobile market in the second half.
5 月 Chevrolet sales in the top 5
Elantra / Sports & 20446
Corolla / Corolla 19924
Tiida / Tiida 12032
Kay Fox 9567
more 11139