Automobile market scan - No. 26

 Key information from the National Passenger Car Market Information Co on a daily overview of news,
automobile market this week:
8 months of market focus is the Olympics, and Olympic-related speculation has become a point of Automotive News, the passenger hot car market itself is relatively small.
8 months of the Olympic Games and the combination of paid leave as part of the collective holidays manufacturers, auto companies as a requirement of a strong collaborative, the recent collective leave a hot market 趋淡important reasons. and end-market sales with high-temperature and natural cooling of the market in early August lighter.
today's economic data released in July, these data affecting the people, and with public opinion behind the government data oriented more to see severe economic pressures. The PPI of the high and everyone on the lower CPI released tomorrow is the manufacturers of the expected real portrayal of a difficult life.
Olympics showed China's strength. And in the PPI and CPI under attack difficulties of many enterprises and women struggled tenaciously struggling spirit is a portrayal of the Chinese people.
loosening of central policy point of a micro-economic breathing space. As part of the industry to increase export tax rebate policy and SME loans was relaxed, The policy is expected to fine-tune the next round will start after mid-September.
7 months of weak trend in passenger car market in the narrow sense, the national annual forecast down by the Federation, it is important to signal, the manufacturers hope that a reasonable analysis of environmental , as amended to achieve the objective and the deteriorating economic environment live in harmony. and the day (macro-economic environment) bucket, and place (distribution network) bucket, and the people (consumers) bucket, manufacturers have been fighting is a true portrayal. but with the representative of the United States continued poor economic prospects, China's domestic consumption structure of deformity, the efforts of manufacturers are often less effective, ineffective marketing factory .04 years is a true reflection of the corresponding blind. So the next few months the manufacturers peace of mind needed.
problems the world economy more and more countries, so that the stable development of China's victory. The current pre-Vietnam, India and the world inflation and economic growth is a vivid portrayal of deceleration. So take the Chinese economy and our Car manufacturers need peace correspondence, the world economy has been in the search for scapegoats, China must not pay adjustments for the world economy.
one, new products, price scanning
1. Beijing Hyundai Elantra navigation Edition models listed, factory guide price is 99,800 yuan.
8 4, Beijing Hyundai Elantra car navigation version listed manufacturers guide price is 99,800 yuan ..
analysis: the Elantra is the navigation version launched product enhancement initiative, which is listed in the April 8 after the August 4 adjustments. The adjustment will effectively enhance the competitiveness of its low-end, Excelle and other models on the formation of a further cost advantage. This is also in its high-low strategy in parallel the corresponding choice of low-end extension of the old Elantra difficult to price, the new Elantra incremental enhancement products for mainly by the incremental transfer of competitive products.
Second, the macroeconomic environment and policies Information
1. is not effective in India to raise interest rates several times the inflation rate in 13 years the first time exceeded 12%.
Indian government recently released data show that as of late July, the country's inflation rate reached 12.1%, slightly 11.98% higher than the previous week, for the first time in 13 years, more than 12%. many times the rate of inflation after raising interest rates rise, not fall, the Indian central bank's interest rate policy has been widely questioned. soaring inflation in the driving part of the Indian commodities , high prices of oil plays a dominant role. In the most closely watched inflation benchmark the Indian wholesale price index composition, the weight of the food is only 15.402 percent, fuel, power, lighting, and the weight of the lubricant to reach 14.226%. surged this year high oil prices directly pulled this part of the price index, which accounted for 63.749 percent of the finished weight of the price will be indirectly affected by higher oil prices.
Since India is still in the early stages of development of manufacturing industry, its demand for energy will continue to grow. The data show that high oil prices have caused a great deal to the Indian financial pressure. In the first quarter, India's expenditure on fuel subsidies reached 190 million U.S. dollars, a direct result of the Government to improve in the June 4 gasoline and diesel .. the price of poverty in India, 20%, high inflation brought about significant social risks.
Analysis:. in the will pay the economic slowdown and rising unemployment costs. their international competitiveness will be significantly weakened. but the advantages of the steel industry to bring the advantages of auto parts and so also with the development of oil prices and slowing economic slowdown. So China's auto parts industry is still the land of their own survival.
2. the international oil price fell to $ 115 a profit of gasoline imports began.
due to fears that the global economic slowdown, reducing demand for energy, international Since oil prices since July, from the time of 147 U.S. dollars / barrel highs continued to decline. In the end of trading Friday, oil prices fell back to 115 U.S. dollars / barrel platform. this impact, the domestic gasoline imports in the country to return loss or profit after tax is still the situation over, began to profit. when international oil prices fell to 115 U.S. dollars / barrel, and China began to import gasoline margins. to 116.58 U.S. dollars / barrel oil prices, for example, 93 # gasoline imported duty-paid value of about 8468 yuan / ton, after tax return is only about 7238 yuan / ton.
Analysis:. by the sharp fall in international oil prices, the domestic refined oil wholesale market is not only an increased supply of resources, and offer down. This the recovery of consumer confidence have a certain effect.
3. the rising cost of European companies significantly reduce direct investment in China.
as labor costs and rising transportation costs, European companies to dramatically reduce its investment in China; and At the same time, they expanding aggressively in Eastern Europe and Russia. Last year, the EU foreign direct investment in China is 18 million euros (2.7 billion), far below the 2006 level of 6 billion euros. But in Russia, from the European Union investment soared to 10.6 billion euros from 17.1 billion euros ..
Analysis:. costs of production factors, the export tax rebate policy adjustment and other factors led to the decline in investment, China's world factory status declined, the investment also showed that auto parts a moderating trend, and automobile parts in China features of WTO tariff decision also led to direct exports to China possible.
4. 7 月 China's PPI rose 11.7% year on year - said that the CPI will not be conducted soon. < br> 7 月份 production materials prices rose 11.7%. in which the extractive industry rose 34.1%, raw materials industry rose 14.3%, processing industry rose 7.7%. This is 1996 the highest increase since the PPI. National Bureau of Statistics released information at the same time, the allotment of the unusual interpretation of the article said that the PPI rise increased, the total imbalance of economic performance is not, nor will soon transfer to the CPI ..
Analysis:. The current growth in aggregate demand in China stabilized, the general balance between supply and demand, end-product market competition is very fierce, rising prices of resource products production, price driven, difficult to quickly transmitted to the automobile and other consumer goods prices. but it will increase business costs and operational difficulties and other consequences. The automotive industry will be heavy pressure on the industry. passenger car market is also great pressure. PPI high profits for the erosion of concern, the risk of deflation has become the largest auto companies concerned.
5. maintain stable and rapid development of policy adjustments gradually introduced.
7 26, the work of the CPC Central Committee set the tone for the second half, that Inflation in a prominent position tax rate to 11%. Ministry of Finance and State Administration of Taxation hopes will support some export enterprises out.
8 4, the central bank has agreed to transfer by the scale of commercial bank credit in 2008, on the national business banks in the basis of the original credit scale, increased by 5%, adjusted for local commercial banks increased by 10%. the central bank hopes that through this policy, :. currently on the market are worried that the risk of deflation, so the industrial added value, investment, consumption data will replace the CPI data has become the focus of attention. The data show that the Chinese economy has shown signs of recession. expected the Olympics over, countries will be further regulation of the economy.
6. China's total exports in July grew 26.9%.
7 the month of 248.07 billion U.S. dollars worth of Chinese imports and exports, an increase of 29.8%. which month the export 136.68 billion U.S. dollars, up 26.9%; imported $ 111,400,000,000 , an increase of 33.7%. in the export commodities, machinery and electrical products export growth is good. the first 7 months, China's export of electromechanical products 464.22 billion U.S. dollars, an increase of 25.7%. the traditional commodity export growth showed signs of slowing. which, apparel and clothing accessories exports of 62.49 billion U.S. dollars, up 3.4% over the same period last year dropped 19.6 percentage points; textile yarn, fabrics and products exported 37.87 billion U.S. dollars, up 24.4%, accelerating 11.9 percentage points; footwear exported 16.55 billion U.S. dollars, up 14.2%, down 4.3 percentage points; plastic products 8.33 billion U.S. dollars, down 1%, down 14 percentage points.
Analysis:. in the first half, China's exports grew 21.9% year on year growth rate slowed 5.7 percentage points. which month of June fell to 17.6% export growth, exports this year aroused concerns about the situation. The labor-intensive bulk commodities and economic background of SMEs led to the trend of lighter passenger car market.
four companies Dynamic
1. Ssangyong joint venture with SAIC to determine
7 月份 Ssangyong sales grew last month at 20, 120%, while sales in China are improving steadily. the entire company is moving operations 2011 330 000 target close. Meanwhile, Ssangyong and SAIC joint venture in China, the issue has been finalized, the Shanghai area will be given the final time in 2011 made Ssangyong. SAIC holding 51% of Ssangyong shares. but because of Ssangyong union is worried about the core technology to China, affecting the employment of its workers, it has been built against and SAIC joint venture in China ..
Analysis:. Ssangyong sold in the overseas country is the best Spain, followed by Italy, the annual sales are more than 10,000, while sales of Ssangyong in China has been maintained at 2000 or so. Ssangyong home sales in South Korea is getting worse, so Ssangyong local companies have left South Korea concept, it is reasonable to transfer out.
2. Sales of Beijing Hyundai weak Yu Xiang Troops 08.
Beijing Hyundai for each segment, each region, each model have developed a strict program to ensure that sales of new and old Elantra into the main. but as a modern product line of Beijing Yu Xiang important product sales have been satisfied, so Beijing Hyundai will launch 08 models this year, Yu Xiang ..
Analysis:. In the past, NF Yu Xiang reason why sales are not high, mainly because of their technical equipment and the price does not match the high prices, lack of consumer recognition, it is learned, NF Yu Xiang in the United States lower than the domestic price of 15,000 yuan about the same level and with the Honda cars and 5% to 8% of the price difference, so the cost of their benefits sought after by the United States a number of blue-collar .2007, NF Yu Xiang 133,800 sales in the United States, sold 119,100 in South Korea However, the price is too high in the domestic market, has been cold-shouldered by consumers, Yu Xiang, 08 NF listed, should be priced too high to avoid the recurrence of the problem, 08 Xiang Yu Yue in the price action should be extended pricing strategies , so the price would be more competitive advantages, but also more accessible to consumers, the other, NF Yu Xiang building brand image should also be strengthened. As the overall market growth this year greatly reduced this year, Beijing Hyundai I am afraid to year-end target is difficult to achieve ..
3. sales of China automobile market chilly months losing streak.
Secretary-General of the country's passenger car joint Rao said, the first time in the history of 5 consecutive months of declining sales in the case, the situation is very serious. on the reasons for the shrinking market, the automobile market in July is the traditional off-season, and then met rising oil prices, market regulation in Beijing during the Olympic Games and other unfavorable factors, vehicle City sales drastic decline. Passenger Car Market Information Co will be the latest data show that the overall market, domestic retail sales in July 387,000, year on year growth dropped sharply to 2.5%. In addition, passenger information from the Joint Committee in mid-July mid-year meeting held on the news that all manufacturers have reported the completion of the first half of sales, apart from the seven companies, the other passenger car companies have failed to do completion of the planned volume of 12% ..
:. of August the adverse market factors, overall sales in the next 8 months is not good.
4. the country by the Federation: 2008 China increase in passenger car market of about less than 10%.
the tight monetary policy, small and medium enterprises tight liquidity, greater reduction of the number of car buyers. In June 20 before the domestic gasoline prices, international oil prices From 2004 to the present prices have gone up more than 2 times, the state has taken on gasoline and diesel and large subsidies for administrative intervention measures to make the Chinese auto market is still a net oil importer in the 20 fastest growing .6 Although the ex-factory prices of gasoline per ton at 1,000 yuan, but not up in place, the price per ton of gasoline in China is still lower than the world price of 3,000 yuan per ton or so of gasoline, plus two issued July Development and Reform Commission timely introduction of fuel tax information, if oil prices and international standards and then implement the fuel tax, then rose to 10.5-11 per liter of petrol will yuan, compared with June 20 the price of oil to more than double. coupled with the subprime mortgage crisis in the U.S. , imported inflation, a significant slowdown in world economic growth and the role of macro-control efforts, China's economic growth rate has decreased significantly, and will continue to decline next year, people expected personal income growth also declined significantly, some people have postponed or canceled a car. The two expected to determine the growth momentum this year's sharp decline in passenger car market, at least two months of the year will appear negative growth in the second half of the total passenger cars than the same period last year 3 % of the increase is quite good, full-year growth in domestic passenger car market of about less than 10%.
Analysis:. Compared with the May forecast, the National Federation predicted by growth in the domestic market dropped 5% It is the policy for the regulation of economic trends and the future of further consideration. forecast is still based on the stock market wealth effect brought about change and CPI, changes in exports and other factors, but a greater influence than expected.
5. Santa Fe was traced to jerry outgoing Huatai rumor.
article entitled No follow-up protection shall face the outgoing car, and listed a series of problems of Santa Fe. However, the press manufacturers and distributors of multi-contact, they have said is not consistent with the details of the post. Huatai Automobile said the quote there was a huge revenge. of reasons, when October 10 was officially off the assembly line. Network Santa Fe after the listing of the text lists a series of and said, this is for the sake of the interests of manufacturers to maximize cutting corners due.
The article said that Santa Fe did not do a good job advertising to promote a clear strategy, although Thailand invested heavily in pre-advertising, but did not give bring real breakthroughs in their sales. advertising is not as, not only failed to play an active role in the sale of Santa Fe, compared to other competitors in the print, radio, television, online forums and even the spread of fast, Instead, drag the Santa Fe ..
Analysis:. network communication is a big problem, many manufacturers within the industry would just be speculation as a major source of the problem. Huatai's internal operations such speculation is not easy comment.
6 . domestic Chrysler sales are expected to implement isolated after the Olympic Games.
since Chrysler and Daimler. Benz separation of the Chrysler division was hope BBDC Chrysler and Beijing Automotive well create a new joint venture, but eventually the program has not been approved by the State Development and Reform Commission. domestic Chrysler sales are expected to implement separation after the Olympic Games. BBDC will become Chrysler foundry, is only responsible for domestic Chrysler 300C and platinum sharp production, sales replaced by China is responsible for Chrysler. separation of production and marketing, sales, network, marketing, product modifications have the final say by Chrysler. Chrysler dealers are on a new policy for comments , is expected to formally announce the Olympic Games. This year in February, the former head of Mercedes-Benz brand sales market network to succeed the Secretary for Health in charge of sales director of the Long March as BBDC executive vice president of marketing. both domestic Chrysler Sales & Marketing staff have fled, leaving behind part of the staff has been diverted to the domestic market, the Ministry of Mercedes-Benz.
analysis: .300 C and Sebring models, the price is not bad, poor marketing system, a great deterioration of their relationship. As Cress There is no equity in the BBDC Le, just a technical cooperation, to share to Chrysler parts, sales channels in the profit share is also very limited. Therefore, if the recovery in the BBDC Chrysler-made cars sold in the right, not only With autonomy, but also a greater share of profits, which is a good thing.
7. FAW Red Flag from the crown in hand to develop new routes Magna.
FAW Group, commissioned two years ago, Magnus Blantyre Hongqi brand development company for high-end models will soon be delivered. The new model is expected to red flag the revival of the brand to provide the most critical product support, also can make out from the FAW HQ3 inception, the outside world It accused the independent route. The main development work is completed in China, FAW FAW Group Technology Center and the R & D personnel were also involved. related intellectual property rights would go to all ..
of FAW Group :. FAW Group and Magna Steyr's FAW Group to develop model means the independent route after a major shift. it began to rely more on their own strength and international professional automotive design, engineering development company for the development of new product platforms and models, rather than relying on their joint venture partner. joint venture foreign partners is basically not in the interests of their own brands, but a rival culture, therefore, to carry out its own brand over the past FAW Car direction is problematic.
8. Shanghai Automotive results will be exposed hidden secrets brands loss.
2007, the Shanghai Automotive to achieve sales of 1.69 million vehicles, while cycling after excluding net investment income was negative, a large part of company's efficiency by Shanghai Volkswagen and Shanghai GM's investment income contribution. Shanghai Automotive's joint venture non-actual possible loss of vehicle operations ..
Analysis:. SAIC own brand loss is normal . own brand of need for a larger initial investment in the development, especially in SAIC's own brand large-scale projects, the initial losses can be understood, the key is whether the rapid development.
9. the new crown will be made next year or for additional long version.
Toyota's new Crown (the thirteenth generation) next year will be put into operation the second plant of Tianjin FAW Toyota, is likely to be for the Chinese market long-wheelbase version. Toyota's new Crown February 18 this year officially launched in Japan, of which 2.5 liters Royal Saloon priced at 3,680,000 yen (about 243,000 yuan). a new addition to the shape change of the crown, the longer the length of 30 mm, the width by 15 mm. but the Tianjin FAW Toyota production of the new crown, size may be bigger than the Japanese version ..
analysis: at the same level models, the crown and the main rival of cash with the Audi A6L, far ahead of other competitors, but the gap has been slightly behind Audi A6L. in body length, crown Biao Di A6L short of cash of approximately 150mm, the short wheelbase of about 100mm. In the course of the new crown made, is likely to be longer wheelbase, to compete in the future can be ahead of the competition.
10. Guangzhou Automobile Group, Mitsubishi Changfeng Motor negotiation or add new partners in China.
Changfeng Automobile Guangzhou Automobile Group, M & A negotiations nearing completion, Guangzhou Automobile Group will acquire Changfeng Motor by way of shares in completed the acquisition of the fourth quarter, while China has been facing in completely the edge of the Mitsubishi Motors will usher in a new development opportunity, Guangzhou Automobile Group and the merger of Mitsubishi Motors and comprehensive cooperation ..
analysis: the most money the Guangzhou Automobile Group acquisition is an important new way of expansion, it does not need their technology and management, only money and policy, which is the major characteristics of the Chinese market.
five, the domestic auto market hot
1 . auto finance company has been profitable, and the general public and other auto finance companies earlier this year to achieve profitability. auto finance car prices as being depressed auto market rescue magic, the recent addition to auto finance business of the company introduced a zero interest rate, zero down payment and other auto credit business, some finance companies do not have to find car prices also launch a variety of preferential bank loans. enjoy zero interest rates if consumer prices of dealers will not enjoy the benefits ..
Analysis: Automotive downward trend in credit in 2008 was, not growth. the power of the role of car sales is down.
2. 2008 first quarter to maintain normal development of the passenger car market trend.
the first quarter of this year, sales of passenger cars the total, basically in a more normal level of .1 months and 3 months, respectively, year on year growth of 20.2% and 22.6%, these two sets of data with the State Information Center predicted at the end of 2007 full-year 2008 growth of about 20% the basic line rate; However, in February year on year growth rate is significantly lower, only 7.4%, mainly because of the snowstorm on February passenger car market resulted in relatively large adverse effects. If removing the snow and other factors are not comparable , the growth rate of 17.4% in the first quarter, converted into an annual growth rate this year will remain at 20% growth rate, but may be slightly lower than the growth rate of 20.8% in 2007. Therefore, the current development situation in perspective, 08 In the first quarter of the situation is still in a relatively normal development trend. B level and above the first quarter year on year growth rate decreased significantly cars. own brand encounter greater resistance of Japanese cars continue in full growth. The reason why Japanese cars such rapid growth occurs, the first One is that Toyota, Honda and Nissan has done a major force in the foundation is solid. to Toyota, for example, to service as a starting point, and then enter the field of vehicle spare parts and, therefore, this model does not appears to keep up with the drawbacks of post-matching system; Second, Japanese cars are strategically consistent, not to simply expand sales into the corporate strategy of the first, but steadily, more attention to the accumulation of profits, This gradual growth of the economic strength; Third, Japanese products more matching Chinese consumers, both in appearance and interior, are more readily accepted by people.
the other hand, is the only independent brand cars negative growth. This is mainly Because the major competitive brands from the low prices of factors of production, but this year the general rise in prices of production factors, further squeezing the profit margins of its own brand. In addition, users own brand is also facing changes in income as consumers the increase of the price of the sensitivity decreased, so the main advantage of relying on the price of independent brand development for market caused some degree of adverse effects.
Analysis:. own brand of development must change the rapid development of the blind mode of thinking. steady development of ideas to learn Japanese companies.
3.'s first antitrust case of auto parts giant Cross 剑指.
a whole, the automotive industry is a relatively fragmented industry. but in the car parts and components segment, part of the monopoly of multinational status. multinationals key parts of a monopoly in the antitrust field or become the first battlefield weapons. the most noteworthy than the EFI market. The market has three major technical route: Electric EUP, common rail, electronically controlled pump nozzle. several major multinational auto parts giant monopoly on these three market segments.
high-pressure common-rail market in China, a total of five main business, are multinational auto mm German parts giant Bosch, Denso Japan, Germany, Continental Automotive Group, Canada's 麦格纳玛瑞 benefits, the U.S. Delphi, of which diesel Bosch common rail system in Europe Ⅲ a monopoly. vehicle experts Wu Open Tong pointed out that Bosch's diesel common rail systems in Europe Ⅲ market share of about 60%, while China's market share just EFI Enterprise 5% ..
Analysis:. anti-monopoly control of the first is to prevent domestic corporate mergers are malignant. This key issue is the management of state assets and the rational development of private enterprise environment, otherwise it is willing to be sold.
4. Foreign want to dominate the industry leading independent parts industry gradually acquired.
In recent years, a number of important industry leaders were introduced into foreign acquisitions, penetration of foreign capital has shifted from the large number of small and medium enterprises parts enterprises, foreign invasion is threatening a large number of independent brand development, the Chinese auto parts enterprises face capital risk. TNCs now are preparing to enter the Chinese auto companies supporting its own brand, they are developing low-end industries, with excellent prices and comprehensive technology and other aspects, the original low-end parts of China a tremendous positive impact. It is understood that the world supply spare parts giant focuses on R & D low cost, cheap and use the product to attract strong independent brand auto companies. lethality of foreign parts is reflected in its monopoly on the technology. must all use of the enterprise, other companies can not be a complete set, these are the upper reaches of the high-end technology products, the domestic parts companies own brands can not do this.
Analysis:. monopoly power in foreign and domestic vehicle plant in down procurement costs of the dual pressures, mergers and reorganization is the development of China's auto parts industry, the inevitable choice. However, an excessive number of local parts enterprises, small scale, independent development of the chronic poor are still serious. and brands Civil War expert, very dangerous. At the same time slow down multinational investment in China led to the development of capacity hampered parts, automotive industry pressures.
5. China's trade surplus surged auto industry growth rate has reached 44%.
China's auto parts industry a global trade surplus in 2005, 2007, the surplus grew 83% increase so far this year has reached 44%. In addition to auto parts industry, the automobile industry is also true. China's manufacturing exports surplus in 2001, only 31 billion U.S. dollars, but in 2007 jumped to 401.4 billion U.S. dollars on. expected in 2008, this surplus could reach an unprecedented 500 billion U.S. dollars. Although crude oil, ore and food import prices will soar China's merchandise trade surplus this year, cutting about 11%, but the trade surplus to China's manufactured goods rose in May so far has been 34% ..
Analysis:. Although the surge in China's trade surplus auto industry, but it is worth noting that With the continuous appreciation of Renminbi, China's auto companies will inevitably lead to increased export costs, export profit margins continue to be squeezed, so the current increase in export volume, does not mean that corporate profits can also be a corresponding significant increase, especially in accordance with U.S. dollars of export orders, corporate profits are sure will be greatly affected, and some companies deal with the prices of the impact of RMB appreciation, but unrealistic. Our car is able to export, selling well, a very important reason cost is relatively higher. Therefore, irrespective of passenger cars or commercial vehicles, compared with foreign products, our technology, services are inferior. If the prices, the only competitive advantage will disappear, and we have no in overseas markets competitiveness, and the face of this situation is not completely there is no way we can, for example, we can put a number to the overseas markets, high technology, high-quality, high prices or new products to ease the pressure on the RMB settlement, etc. .. < br> 6. domestic auto recycling industry standard is expected to formulate and release during the year.
2000, the Japan Automobile Recycling Law enacted, Toyota recycling rate above 95%, Honda, Nissan and other manufacturers also make car recycling a lot of work. The recovery of the domestic auto industry has not been strict standards, manufacturers, government environmental forces have been concentrated in the development of new energy models, but little attention to this piece of automotive recycling. Since 2001, China promulgated the Recovery Management Regulations, two different things, vehicle recovery management is in fact a car is scrapped the program, auto re-manufacturing, is parts after re-manufacturing process, the much cheaper price to consumers, auto recovery after a car scrap, car parts recycling rate.
7. Foreign want to dominate the industry leading independent parts industry gradually acquired.
In recent years, a number of important industry leaders were introduced into foreign acquisitions, penetration of foreign capital has shifted from the large number of small and medium enterprises zero parts business, a large number of foreign invasion is threatening the development of independent brands, the Chinese auto parts enterprises face capital risk. TNCs are now ready to enter the Chinese auto companies supporting its own brand, they are developing low-end industries, with excellent prices and comprehensive technology , the original low-end parts of China a tremendous positive impact. It is understood that the world supply spare parts giant R & D is low, cheap and strong use of own brand products to attract auto companies. lethality reflected in its foreign parts monopoly on the technology. parts enterprises can not do this.
Analysis:. monopoly power in foreign and domestic OEMs procurement costs down year after year under the dual pressures, mergers and reorganization is the development of China's auto parts industry, the inevitable choice. However, the local components excessive number of enterprises, small scale, independent development of the chronic poor are still serious. and the civil war in their own brand experts, is very dangerous. At the same time slow down multinational investment in China led to the development of capacity hampered parts, automotive industry pressures.
Six, multinational corporations and overseas markets
1. U.S. auto sales in July dropped a small car popular.
2008 年 7 months, U.S. auto companies to continue to sharp drop in sales, continued weak sales in the first half of the state. It General Motors predicted that sales of the current North American auto market has dropped to 1992 ...