Wednesday, February 16, 2011

China's auto giants should be combined with vertical and horizontal cross-match

 February 25, the Air Science and Industry announced its Dongan: China Aviation Science and Industry intends to form a joint venture with Dongfeng Motor. To succeed in the SAIC and Nanjing Auto marriage back on track after two sessions in 2008 before the opening of the subsidiary of Air Science and Industry Hafei Motor Dongfeng restructuring by the car business plan, the domestic auto industry is undoubtedly another important first good show.
all in the industry as production and sales of less than an international auto giants. For example: GM and Toyota, production and sales volume in 2007 over 9 million, while China's production and sales of the entire car market from 9 million short of a length. If you planing to go joint-venture brand Auto production and sales, all of our production and sales of own brand, but never more than second-tier companies an international Automotive Group. Even if the acquisition and restructuring of South Korea, Ssangyong Auto, currently ranks the first in the SAIC Group, with its 2008 2000000 production and sales targets, the international automotive market, they will inevitably be the fate of mergers and restructuring.
auto giant vertical and interlocking pattern
In today's world car, has been relatively stable from the previous to still maintained a ; combined vertical. , India, in India, Nissan, Mazda in Thailand, Suzuki in India, GM in Russia, India, the public in Russia, Daimler - Chrysler in India in India, BMW, Renault in India are planning a new or additional investment projects. interlocking vertical and the network has shown a trend. At the same time, the affection between the international automobile giants, skelter never stopped. For example, General Motors, Ford, Renault - Nissan between love triangle; such as General sale Fiat, Suzuki and GMAC stake in financial firms; Ford put its Aston - Martin cars sold, Jaguar, Land Rover, Tata was purchased; Daimler - Benz Mitsubishi Motors stock throwing hand, merger, and then to sell Chrysler.
China Automotive own salvation
present, the Chinese auto market in the top three large state-owned auto companies: SAIC, a Automobile and Dongfeng joint venture has a varying number of brands and independent brands. China's auto industry last year, the revised policy should be made to the 2010 formation of the three or four years ago, annual production of over 2 million of the key auto companies. this year, SAIC NAC in the reorganization to complete the full integration of the Rover brand sales of 2 million after the proposed objectives, the desire to hit the line in advance; FAW incorporation of days in steam, and set forth the overall objectives of the market, the desire to focus on capital and superior resources to continue to grow, proposed 1.7 million goal; east this year's sales target of 1.35 million, to continue the status of three solid industry. If the wind can grab a smooth hand before the PSA Group, ranked tenth in China, Hafei, there will be a catch steam, sitting second look of hope. came in the second camp, Chang'an, Beijing Automotive, Guangzhou Automobile and Chery sales this year are scheduled to be in the 900,000 to 1,050,000 between, the competition for the last one of those places, they are the will launch a fierce battle between.
although the goal and vision is quite clear and beautiful, but China's auto industry is still walking in the , Su Qinpei six countries of India, stands for Lien merger and reorganization of China's auto industry will have a climax. In addition to marriage as NAC SAIC, Dongfeng hand Hafei this large, medium and small-scale restructuring of state-owned enterprises, the Chinese auto industry and the large need for major restructuring between and between state-owned enterprises and private enterprises of joint. This source of power in addition to government reorganization, we hope that it comes from the branding, marketing and profits.
we can come to a few bold Goldbach's conjecture: if the South cooperation, and then re-run several car companies in Zhejiang, and Hebei Changan if the FAW Joint Great Wall, Zhongxing, double loop, several SUV manufacturer, BYD, if the marriage of Guangzhou Automobile, Chery hand if the JAC, Kai and so on can be realized, the Chinese auto industry will be what kind of future?
Government should look now look to the future, the world. In between, the Government should play a with the formation of a The move is intended to build a huge R & D support system for the cars and world-renowned brands.
Only in this way can China's auto industry and out from vertical and can fully participate in the international market competition, can be truly worthy of the upcoming honor.

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